Martin Eiermann is Editor-at-Large at The European. From 2010 to 2013, he served as the magazine’s Managing Editor and Assistant Editor-in-Chief. Martin studied history, political theory and sociology at Harvard University and at the London School of Economics. He currently resides in Berkeley, CA, where he is pursuing a PhD in political sociology. Follow him on TwitterLast updated on 05.10.2015
We are irrational creatures, argues the behavioral economist Dan Ariely. And if we want to create accurate models for economic analysis and personal behavior, it’s time to embrace that side of our personality. Martin Eiermann talked to Dan Ariely about Amazon, petty theft and the future of the cost/benefit analysis.